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Become A Wholesale Dealer!

PurePower! lifetime oil, fuel, and transmission filters are popular with consumers who are looking for:

  • An easy way to save money on replacement oil filters
  • A nice upgrade that protects their engine
  • A high quality product that is Made In the USA

As a wholesale dealer, offering PurePower! filters to your customers is an easy way to grow sales and provide your customers with outstanding value.

To learn more about our wholesale program, see our wholesale dealer FAQs below.

To apply, complete the form below.

Diesel truck lifetime oil filters vs OE filters

Wholesale Dealer Application

  • Must be a business email - free emails from gmail, yahoo, hotmail, etc. are not allowed.
  • Please use (xxx) xxx-xxxx format.
  • This field is for validation purposes and should be left unchanged.

Wholesale Dealer FAQs

Who buys PurePower! lifetime filters?
Individuals who drive everything from minivans to motorcycles to boats, fleet owners, government organizations, race car drivers, and more. But our filters are most popular with diesel truck owners and Harley-Davidson motorcycle owners.

What is the minimum order/stocking requirements?
We have two tiers of wholesale dealers:

  • Tier 1 dealers get our deepest discount, but have a minimum initial stocking order of 10 filters on the initial order.
  • Tier 2 dealers enjoy a wholesale discount with no stocking requirement

What is the markup?
We offer excellent markup, but we do not disclose it online.

Do you have a MAP policy?
Yes, and it is strictly enforced. We work hard to protect our retailer margins.

Who manages warranty claims?
PurePower! LLC will work with you to resolve customer issues.

Do you drop ship?
Drop shipping is available for Tier 2 dealers, with a very small shipping charge.